The Vibram Connection Days kicked off with an exclusive Opening Party in Montebelluna, bringing together 80 customers and local institutions for a three-day festival. Selected customers were given personalized tours of Vibram's assets, including the Vibram Store, Showroom, Innovation Mobile Lab, and Carrarmato Heritage exhibition.
The Vibram Innovation Mobile Lab, offering participants the opportunity to resole and customize trail running, approach, and mountain bike shoes with cutting-edge technologies. Attendees had the chance to test Megagrip and Litebase benefits on a ramp and register to become testers.
The "Connect To Design" exhibition at the Sportsystem Foundation Museum showcased the iconic Carrarmato lug, a crucial element in Vibram Soles design, attracting enthusiasts and customers. Two sold-out evenings of Vibram Mountain Sessions at a historic cinema featured documentaries and discussions on sustainable outdoor practices.
Experience-driven activities included trail running and mountain bike sessions with elite athletes Riccardo Montani and Tommaso Francardo, providing participants with the opportunity to test NNormal shoes and learn from the experts. Vibram's commitment to sustainability was highlighted with the debut of the Green Team Vibram activation, engaging over fifteen participants in environmental awareness and protection.
The Vibram Connection Days concluded with the impactful Move Freely Experience, led by Robert Fliri, guiding participants through a "Walking Consciously" journey on Saturday afternoon. The event underscored Vibram's dedication to promoting conscious movement and environmental responsibility.
The Vibram Innovation Mobile Lab, offering participants the opportunity to resole and customize trail running, approach, and mountain bike shoes with cutting-edge technologies. Attendees had the chance to test Megagrip and Litebase benefits on a ramp and register to become testers.
The "Connect To Design" exhibition at the Sportsystem Foundation Museum showcased the iconic Carrarmato lug, a crucial element in Vibram Soles design, attracting enthusiasts and customers. Two sold-out evenings of Vibram Mountain Sessions at a historic cinema featured documentaries and discussions on sustainable outdoor practices.
Experience-driven activities included trail running and mountain bike sessions with elite athletes Riccardo Montani and Tommaso Francardo, providing participants with the opportunity to test NNormal shoes and learn from the experts. Vibram's commitment to sustainability was highlighted with the debut of the Green Team Vibram activation, engaging over fifteen participants in environmental awareness and protection.
The Vibram Connection Days concluded with the impactful Move Freely Experience, led by Robert Fliri, guiding participants through a "Walking Consciously" journey on Saturday afternoon. The event underscored Vibram's dedication to promoting conscious movement and environmental responsibility.
