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Vibram presents a series of events across Milan and the Alps, dedicated to mountain culture and inspired by the brand’s history.
Milan has something no other European city can claim: a deep connection with the surrounding Alps. On clear days, the snow-covered peaks seem almost within reach, framed by the spires of the Duomo.
In the early 20th century, Milan shaped Vitale Bramani, the alpinist and entrepreneur behind Vibram. First a talented mountaineer, he later founded Vibram and revolutionized mountain footwear with the Carrarmato sole in 1937.
This winter, Vibram invites the outdoor community, cultural and design professionals, journalists, and opinion leaders to explore the bond between Milan and the Alps. Through events, installations, talks, and excursions, the company celebrates the city and the mountains as sources of inspiration values that defined Bramani’s vision and still guide Vibram today.
The program features renowned alpinists, cultural voices, installations, talks, and excursions, held in locations tied to Vibram’s history, from Milan Central Station to the mountains of Lombardy. It tells the story of mountain culture across generations and perspectives, highlighting Milan and the Alps as a cornerstone of Vibram’s identity.
Milan has something no other European city can claim: a deep connection with the surrounding Alps. On clear days, the snow-covered peaks seem almost within reach, framed by the spires of the Duomo.
In the early 20th century, Milan shaped Vitale Bramani, the alpinist and entrepreneur behind Vibram. First a talented mountaineer, he later founded Vibram and revolutionized mountain footwear with the Carrarmato sole in 1937.
This winter, Vibram invites the outdoor community, cultural and design professionals, journalists, and opinion leaders to explore the bond between Milan and the Alps. Through events, installations, talks, and excursions, the company celebrates the city and the mountains as sources of inspiration values that defined Bramani’s vision and still guide Vibram today.
The program features renowned alpinists, cultural voices, installations, talks, and excursions, held in locations tied to Vibram’s history, from Milan Central Station to the mountains of Lombardy. It tells the story of mountain culture across generations and perspectives, highlighting Milan and the Alps as a cornerstone of Vibram’s identity.
October 9, 2025
Milano Centrale Station
An immersive installation of sounds and scents, combining Fonetica Glaciale—a sound mapping of the Adamello Glacier and research project by sound artist Neunau (Sergio Maggioni)—with an olfactory intervention by artist Sissel Tolaas. Together with tastings prepared by Altatto, these elements spark an intimate reflection on the mountain, evoking a sensation of altitude.
The evening will open with a conversation between Ruggero Pietromarchi, Neunau, Sissel Tolaas, and glacier expert Giovanni Baccolo.
