For Chinese New Year, Vibram FiveFingers celebrates the Year of the Horse with Grounded Strength, Forward Motion, a campaign inspired by natural movement, balance, and connection to the ground.

Rooted in the Vibram FiveFingers philosophy, the campaign unites grounded training and barefoot running as two expressions of instinctive, performance-driven movement. Strength, stability, and forward momentum all begin at ground contact.

The concept comes to life through two exclusive shoes: Graspifier Year of the Horse, designed for controlled, close-to-the-ground training, and V-Run Year of the Horse, built for rhythm, speed, and barefoot running efficiency.

Blending cultural inspiration and performance design, Grounded Strength, Forward Motion reflects the essence of Vibram FiveFingers natural movement, from the ground up.