SHISEI shoes combine the elegance of pumps with the comfort and ease of sneakers. Vibram played a significant role in the creation of these new hybrid shoes that captivate the hearts of mature women. The Vibram-ism interview team visited SHISEI's head office in Minami-Aoyama, Tokyo. We spoke with the designer and founder, Mariko Yamane, about the brand's journey, her passion for craftsmanship, and the partnership with Vibram.

ー Could you tell us about the starting your brand?

Mariko Yamane: Before launching SHISEI in 2022, I designed shoes for various brands. I realized many women had issues with shoes, like pain, sizing, and coordination difficulties. These problems were often exacerbated by weather conditions. I wanted to create shoes that address these concerns, aiming for footwear suitable for everyday use by adult women.

ー So, modern women's issues inspired you?

Yamane: Yes, and my own experiences also played a role. I suffered from chronic back pain and tried various treatments without success. Eventually, I found that strengthening my core muscles helped alleviate the pain. This led me to consider designing shoes that support proper posture and walking. Pilates also helped me understand the importance of using inner thigh muscles for maintaining posture and reducing fatigue. I envisioned shoes that feel close to barefoot and help engage these muscles.

ー What was the most challenging aspect of development?

Yamane: Existing comfort shoes often lacked appealing designs and didn't match my preferred outfits. It felt like choosing comfort meant sacrificing fashion. SHISEI aims to combine comfort and style, creating shoes that are comfortable, stylish, weather-resistant, and easy to coordinate with various outfits.

Interviewer: The form is indeed sleek.

Yamane: SHISEI's comfort is a key feature, so we developed original lasts (shoe molds) with meticulous adjustments to balance fashion and comfort. The first completed last was for pointed pumps.

ー Why did you choose Vibram for women's shoes?

Yamane: To achieve our concept, we needed to start from scratch, and Vibram was the perfect partner. Shoes must fit well and feel good when walking, requiring high-quality soles. I trusted Vibram's grip and quality, because I had used FiveFingers myself before. Vibram's reputation for durability in extreme conditions assured me we could create unique hybrid shoes.

ー Are the distinctive heel parts also made by Vibram?

Yamane: Yes, the ONENESS HEEL SYSTEM, a unique heel cap and heel integration, was co-developed with Vibram. It provides excellent grip and shock absorption, ensuring stability and comfort.

Yamane: The soft rubber parts molded to fit the heel completely envelop it, creating a sensation of the shoe adhering to the sole of the foot without slipping off while walking. Additionally, Vibram's 'MegaGrip,' designed for wet surfaces and uneven rocky terrain, is incorporated, providing excellent shock absorption and grip.

ー How was the development process with Vibram?

Yamane: It was challenging, especially for the ONENESS HEEL SYSTEM. We started with hand-drawn sketches and clay prototypes to convey the concept. Despite the difficulties, Vibram's team was enthusiastic and supportive, helping bring my vision to life over five years.

Yamane: Nevertheless, the Vibram development team was not only full of extensive know-how but also brimming with the desire to create something new, which was truly reassuring. Including the planning phase, it took about five years, but with Vibram's support, I was able to bring my ideal to life. Despite being a historic global company, they listened to my concept, for which I am deeply grateful. I felt their unique corporate culture aimed at creating new and unique products.

ー How has the reception been since the debut?

Yamane: User feedback has been positive, with many in the fashion industry adopting our shoes. Some even buy multiple colors of their favorite models. I'm thrilled that our shoes are used daily by many.

ー Why do you think SHISEI has been widely accepted?

Yamane: I believe it's because people resonate with our concept. As a user myself, I incorporate my experiences into the design. Users appreciate the comfort and style, making SHISEI their go-to choice. Our shoes are versatile, suitable for work, outings, and more. Most models are water-resistant, easy to care for, and perfect for modern needs.

ー How do you envision SHISEI evolving?

Yamane: Foot health is crucial for overall well-being, yet often overlooked. I hope people continue to enjoy walking in SHISEI shoes, maintaining beautiful posture for years to come. The brand name reflects sincerity and listening to women's needs. We aim to keep creating comfortable, fashionable shoes, nurturing our partnership with Vibram.

Yamane: In addition to the meaning of 'sincerity' and 'true heart' in the brand name, we also included the meaning of 'she say.' We want to continue listening to what women say and create more comfortable and fashionable shoes. To achieve this, we aim to nurture our partnership with Vibram, which supports SHISEI's shoemaking.

SHISEI It is a shoe brand for women who wants to navigate the rapidly changing modern world with ease. The shoes created by designer Mariko Yamane, who has been designing shoes for many years, combine elegant silhouettes and minimal designs with the comfort of sneakers, also addressing future health and beauty.