Across multiple levels, CASA VIBRAM took visitors on a journey through Vibram’s past, present and future, combining heritage, innovation and performance. The space showcased footwear developed with leading brand partners and the technologies behind Vibram’s high-performance outsoles, with a special focus on the new Vibram Megagrip Elite compound.

A dedicated Vibram FiveFingers area introduced visitors to the brand’s philosophy of natural movement and ground feeling, alongside an exclusive first look at Trailope Waterproof. The chalet’s garden also hosted activations and collaborative experiences with partners, athletes and experts.

The experience extended to the Ultra-Trail Village through the Vibram Innovation Mobile Lab and Vibram Airstream, where runners and outdoor enthusiasts could discover Vibram’s latest innovations and heritage. The Mobile Lab offered hands-on experiences including 3D foot scanning, baropodometric analysis and an exclusive resoling program featuring trail outsoles equipped with Vibram Megagrip Elite, while the Airstream showcased the brand’s technological research and a selection of footwear developed with leading partners.

The Casa Vibram Experience

Throughout HOKA UTMB Mont-Blanc week, from August 25 to August 29, CASA VIBRAM hosted a program of experiences bringing together trail running, nature, movement and mountain culture.

AUGUST 25: CASA VIBRAM OPENING
The week opened with the official CASA VIBRAM opening event, bringing together partners, athletes, media and members of the outdoor community.

AUGUST 27: NORDА AND VIBRAM FIVEFINGERS ACTIVATION
The program continued with The Wild Table x norda, combining trail running, nature and local culture, alongside a dedicated Vibram FiveFingers activation focused on natural movement and the connection between the feet and the ground.

AUGUST 28: KAILAS & OUTDOOR EXPLORATION
Reading the Mountain x Kailas brought together trail running and mountain exploration, offering participants the opportunity to discover the Mont Blanc landscape while experiencing Vibram technology in an authentic outdoor setting.

AUGUST 29: VIBRAM FIVEFINGERS & FOOT AWARENESS
The week concluded at CASA VIBRAM with a dedicated Vibram FiveFingers activation focused on foot awareness, mobility, balance and rediscovering the natural relationship between movement and terrain.

Alongside the activities at CASA VIBRAM, Vibram connected with the international trail running community at the Ultra-Trail® Village through the VIBRAM X HOKA Chinese Community Run and the traditional Vibram Aperitivo, organized in collaboration with the Italian races of the UTMB WORLD SERIES.

Through CASA VIBRAM, Vibram celebrated its deep connection with the outdoor world, bringing together technology, performance, heritage and mountain culture in a space designed to create authentic connections and share the Vibram vision with the global outdoor community.