EXPO 2010 SHANGHAI is near to come. From May 1st to October 31st China will host the new edition of the permanent exhibition, whose major focus is «better city, better life».

Italy is echoing with an amazing pavilion looking like a future town, matching traditions, cutting edge architectonical concepts and materials.

In the heart of this astonishing environment some of the most precious Italians brands are to be the ambassadors of the Italian culture, tradition, challenge and innovation : VIBRAM® will be under the spotlights to represent Italian originality and creativity.

VIBRAM® is proud to attend to Expo 2010 Shanghai showing VIBRAM® FiveFingers®, its revolutionary barefoot product that better underlines the knowledge in foot biomechanics and walking technology. FiveFingers® is the perfect proof that VIBRAM® is really a step ahead in inventing and designing solutions targeting new trends and attitudes.

VIBRAM® is also proud to be one of the sponsors of the Italian pavilion, because the company meets the Country values and history, based on respect for the past and looking into the future, through innovation, creativity and a long lasting faith in the human friendship.

During Expo 2010 Shanghai VIBRAM® will also sponsor a major event to underline the strong partnership with Italian, international partners and especially Chinese authority and exhibition visitors.

See the complete press release in the DOWNLOAD section.