To highlight the performance of its products, Vibram has joined forces with SportSpecialist, a chain of outdoor products stores with 12 outlets (11 in northern Italy and 1 in the Italian-speaking part of Switzerland).

This exclusive technical and marketing partnership, designed to provide mutual advantages, will enhance the knowledge of sales personnel in the concerned stores on the design, functions and different performance levels of the compounds used in Vibram soles. In parallel, Vibram will enhance its visibility in each store and in the outdoor sports market as well.

The first step for the personnel of the SportSpecialist stores was a visit to the historic Vibram headquarters in Albizzate to gain more theoretical information and hands-on experience concerning the manufacturing process for the Vibram soles.
The second part of the partnership consists of 12 sales-technicians, all experienced outdoor sports enthusiasts selected for their technical know-how, who will join the ranks of the VIBRAM® Tester Team. This will again contribute to the quality of the advice provided to customers on Vibram products.

This initial partnership will be followed by similar initiatives in other European countries.

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